Thursday, March 23, 2006

Kids




Last summer I went to a "Recent Art in India" exhibit at the Asia Society in NYC. The first display was an MTV kiosk filled with goods that you would find here in India- Tice Number beedies, Parle-G biscuits, Frooti mango juice, little sachets of chewing tobacco... There was a small television showing the little fifteen second vignette ads that MTV has always been famous for. As I looked back towards the reception (I'll be honest, I was contemplating snagging a pack of beedies right then and there from the exhibit) and then again at the tv, I saw a great ad...

It was a conveyor belt and little babies zooming along the conveyor belt, perhaps on their way to getting packaged. Each kid was getting stamped with an MTV logo on their bellies. Sort of like a company branded zerbert that never goes away. At the end of the ad, the MTV logo appeared and a Indian voice exclaimed in English,

"MTV IndIa... We make babies!!"

It's predicted that India will be the most populated country by 2031. In India, there are infants, babies, kids and children everywhere- at work with their parents, in the streets, cleaning pots & pans, begging, playing cricket, crying and laughing...

But no matter what their situation, kids are always having fun. They are filled with wonder and excitment and happiness...

Love to all.

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